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Hot Takes
There are many ways to build a business. In this ongoing series, Tara McEwen discusses a broad range of issues facing entrepreneurs today. From brand building, to selling smarter, to finding the courage to keep going. Get the full series here.
The Psychology of Pricing
Pricing your services is one of the most critical and emotionally charged decisions you make as a B2B service provider. Whether you’re a...
Tara McEwen
3 min read
0
Mastering Sales as a Founder: How to Adapt & Scale in a Changing Market
Sales isn’t just a skill—it’s a journey. And for many founders, entrepreneurs, and service providers, the hardest part is navigating the...
Tara McEwen
1 min read
0
Money Mindset Secrets: How to Take Control of Your Finances & Build Wealth
There’s a famous curse: “May you live in interesting times.” And right now, financial uncertainty is everywhere. But as financial...
Tara McEwen
1 min read
0
Brand Mistakes (And Why You Should Make Them)
Nothing has deepened my understanding of media and storytelling quite like building my own personal brand. I started off so simply with...
Tara McEwen
1 min read
0
On-Camera Comfort
I talk a lot about building On-Camera Confidence. I even teach a quarterly workshop helping people gain clarity and confidence in their...
Tara McEwen
1 min read
0
Raising Your Voice
There's an interesting conflict my clients have when they first start working with me. They know they have something to say, but they...
Tara McEwen
1 min read
0
It's About Time
I've found the key to success in business is to understand and learn from the client journey. My three-second pitch is "I get you on TV"....
Tara McEwen
2 min read
0
The Fine Art of Pitching News
There are many benefits to media exposure, but what are you offering media in return? Many businesses make the mistake of thinking their...
Tara McEwen
1 min read
0
Evolve Your Elevator Pitch
In my years coaching businesses on how to get better media I have learned one thing: the hardest story you'll ever tell is your own. This...
Tara McEwen
1 min read
0
Finding Facebook
Whenever people ask me what social media platform they should be on, I always tell them to focus on what they know and what they use. I...
Tara McEwen
2 min read
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Produce Like a Producer
It takes a certain individual to create content meant for mass consumption. Working in TV, you learn the importance of quick decisions...
Tara McEwen
1 min read
0
Marketing Myths
Do you know the difference between marketing, PR, and communications? Don't worry, no one does. For many people, these are blanket terms...
Tara McEwen
1 min read
0
Back to the Beginning
A funny thing happened in 2021 when I decided to start my own business, and even registered a business number: I instantly became...
Tara McEwen
2 min read
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Metrics and Myths
In fall of 2022, I made the best decision for myself and my business. I hired a social media strategist who helped me figure out the...
Tara McEwen
2 min read
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Ideas Into Action
"Indecision feeds fear; decision feeds creativity". This is something I've started saying in discovery calls. It's not a high-pressure...
Tara McEwen
1 min read
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Hot Takes on Self-Image
Anyone can teach you how to set up good lighting and camera angles. But what does it really take to drum up the courage and confidence to...
Tara McEwen
1 min read
0
Truth and Authenticity
There’s something professional creators know that our clients often struggle to understand: effective communication is often flawed....
Tara McEwen
1 min read
0
From Going Viral to Building a Brand
Most people on social media dream of going viral. But what does that really feel like? And what do you do once you go viral? Luckily I...
Tara McEwen
2 min read
0
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