In my years coaching businesses on how to get better media I have learned one thing: the hardest story you'll ever tell is your own.
This is something businesses of all sizes struggle with. And as the media landscape expands, your elevator pitch is more important than ever. The way consumers buy into brands is extensive, long, and based on building trust, credibility, and personality.
In this Hot Take, I speak with Trish Tonaj (@trish_tonaj) on the long-lasting importance of the elevator pitch and how to update it to maximize your brand exposure. The story of McEwen Media stepping into the spotlight began with Trish and her platform, Share Your Stories. If you've ever wondered how it started, you won't want to miss this chat.
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