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There are many benefits to media exposure, but what are you offering media in return? Many businesses make the mistake of thinking their...

In my years coaching businesses on how to get better media I have learned one thing: the hardest story you'll ever tell is your own. This...

Whenever people ask me what social media platform they should be on, I always tell them to focus on what they know and what they use. I...

It takes a certain individual to create content meant for mass consumption. Working in TV, you learn the importance of quick decisions...

Do you know the difference between marketing, PR, and communications? Don't worry, no one does. For many people, these are blanket terms...

A funny thing happened in 2021 when I decided to start my own business, and even registered a business number: I instantly became...