Become the most valuable and visible voice in your industry.
The McEwen Media Mentorship is a live weekly coaching program for entrepreneurs and executives who want to harness their subject matter expertise to build trust and credibility.
Be seen as a leader in your field.
Uncover an authentic authority so you can build trust in your brand.
This changes how you show up in professional settings. It shifts how you lead yourself and others.
It opens up new possibilities to enhance your visibility. And with a newfound respect for your own expertise, you will attract and seize these opportunities faster and with confidence.
Our Approach
Great media spokespeople aren’t trained. They’re coached into thought-provoking experts who know how to drive an issue forward. Our signature approach guides your specialized knowledge and personal values, shaping it into sought-after commentary in media and public events.
With our signature Media Mentorship program, the experience you’ve gathered throughout your career become valuable insights the general public needs, building trust and credibility with every word.
Meet Your Mentor
Hi! I’m Tara McEwen, an award-winning TV producer, and brilliant storyteller. I spent more than two decades working in television on national platforms (The Marilyn Denis Show, CTV News Channel, CBC News Network).
I’m also an entrepreneur who started building a brand mid-life. I know first-hand how even the brightest minds will shy away from speaking up and sharing thought-provoking content.
I grew up a shy, middle child, who spent a lifetime working behind the scenes telling other people’s stories. It was only when I learned to overcome my own limiting beliefs that I truly learned what it’s like to take control over my own story.
I’ve coached dozens of spokespeople to build clarity and confidence in their messaging. I’ve helped entrepreneurs gain national media exposure. I’ve helped newly promoted executives gain confidence in their new position. And I’ve helped robotic corporate spokespeople become relatable and trusted sources in their industry.
You have a new chapter. Let me help you write it with clarity and confidence.
Where you’ve seen
our clients…
Frequently Asked Questions
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Media mentorship is the highest level of support a subject matter expert can receive. Media training teaches you how to give a quote. Media coaching teaches you what another creator knows. Media mentorship is an ongoing process where you clear mental blocks, explore creative ideas, and deliver messaging with clarity. We support you as you launch new ideas, test messaging, and hone in on your unique voice.
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Getting started is the easy part. Each Mentorship program comes with our online program for building successful media strategies. Use this to start exploring your subject matter expertise. Sessions happen live on Zoom every Sunday at 3 pm ET. Show up to the next available coaching session with whatever you have created so far.
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The online program will give you the foundational understanding you need to create and implement a media strategy.
The real work happens in the coaching sessions, which happen live over Zoom. They follow the same four-week cycle.
Week 1: workshop new ideas
Week 2: accountability check. What’s blocking your progress?
Week 3: progress check. How are people receiving your message?
Week 4: Clear and cut. Identify what worked, what didn’t, and what we can learn as we bring in a new idea next month.
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Media Mentorship is a mix of professional development and personal growth. We’re working on elevating and refining your life experience, which means you need to clear time for you. Clear distractions of your to-do list, so you can begin your work week with clarity and confidence.
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No. Not unless your VA has psychic abilities and is connected to your unique subject matter expertise. The live coaching sessions focus on the inner work that give your thought leadership stronger direction. Your VA will benefit from the work you do in these sessions. But it doesn’t work in reverse.