Turn Your Experience into Your Greatest Asset

Stop churning out content and start harnessing your subject matter expertise.

Build an unbreakable trust that turns silent observers into high-ticket clients.

Build Your Strategy

The Impact Media Strategy

What You'll Learn

Our approach is based on decades working in traditional media, brand building, and corporate-level PR. By the end of the training, you will walk away with a media strategy designed to leverage your expertise to a broader audience, while still connecting this visibility to your business goals.

Part 01

Establish Your Expertise

A strong media strategy needs a depth of information. Use McEwen Media’s signature coaching exercises to deepen your subject matter expertise, drawing on your experience, training, and insight.

Part 02

Connected Content

Today’s earned media opportunities need the newsworthiness of PR with the connected strategy of marketing. Use McEwen Media’s content planning tools to connect your editorial voice to your business pillars, so you can leverage the added attention your content attracts.

Part 03

Pitching Media

Strong thought leadership needs third-party endorsement to enhance trust and credibility. Learn the same pitching technique McEwen Media has used to secure hundreds of top-tier media opportunities for clients.

Where you’ve seen
our clients…

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  • The producer emailed me unsolicited and asked if I would come in this morning to talk about a topic they selected. It was the first time a show pitched to ME rather than the other way around. I'm so happy! I've become their go-to Career Expert!

    — Client testimonial

  • I’m thrilled with these sessions so far, it’s been illuminating and energizing working with you!

    — Current Client

  • I learned a lot about myself and messaging through this journey which has helped me so much.

    — Former client

  • I wanted to thank you for your proactive and very supportive approach with me yesterday as you reached out to offer prep time for my TV interview. Time with you was so valuable, as I entered the session feeling confident and prepared.

    — Corporate client

Meet Your Instructor

  • Founder

    Award-winning television producer and PR pro. Tara has worked with solopreneurs, TV guests, and corporate brands in securing the right earned media opportunities to grow their influence.

Sign up here

Impact: Online program
$250.00
One time

Impact gives entrepreneurs and service providers a step-by-step plan to build authority through smart PR, earned media, and confident communication. It combines practical strategy with mindset support, helping you create media that genuinely moves people, and grows your influence.

✓ Begin building your strategy immediately
✓ Lifetime access so you can sustain success
✓ Video instructions for quick guided learning
✓ Media pitch templates, worksheets, trackers, and guides
✓ Alumni qualify for membership plan featuring Q&A sessions

Your Questions, Answered

  • Lifetime access to course materials, including videos, workbooks, and strategy documents. Participants also get exclusive access to ongoing workshops and monthly coaching to deepen your expertise and strategy.

  • McEwen Media runs regular workshops and coaching programs to continue your transformation. We’re in the business of building sought-after media experts and this course is only the beginning. Sign up for our newsletter for regular updates on live learning opportunities.

  • Short answer, yes. We do support clients with thought leadership and media relations. But we do require all clients to collaborate with us. You are the expert in your field. We’re the experts in media. The more you understand how our side works, the better we’ll be able to collaborate.

  • We are so confident in our process, we do not offer refunds on the online course. If you’re truly struggling with the material, your course participation comes with a discount on any workshop or coaching programs that may help clear whatever is in your way.