In fall of 2022, I made the best decision for myself and my business. I hired a social media strategist who helped me figure out the social media strategy that worked best for me.
I remember feeling overwhelmed with advice and seeing what other coaches and consultants were doing to make a name for themselves.
I remember the analysis-paralysis.
Most of all, I remember not creating quality content. That was the ironic part. I'm a professional communicator, and yet all I could come up with for social media was screen grabs of clients when they were booked on TV.
Here's the thing: this strategy worked. I got a lot of people interested in working with me based on those simple posts.
I also got a lot of people booking discovery calls who weren't the right fit. I spent a lot of time explaining what I do and how I work. And I had a lot of business referred to me that simply wasn't the right fit.
When I took matters into my own hands and worked on refining a social media message that is clear and consistent, everything else in the business changed.
Now every client who books time with me is not only my ideal client, but they already have an idea of who I am and how I work. All we're doing is figuring out the best program to fit their needs and budget.
There are many ways to gauge your social media success: follower counts, engagement rates, impressions. For me, the best measurement is in how easy it is to build my business and my brand.
This is what I explore with Daisy Raudales (DRPR.ca) in this episode of Hot Takes.
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