Produce Like a Producer
Social media is the new TV.
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It's where consumers get their information. It's where they make their decisions. It's how businesses are launched.
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Social media is also like TV because you're speaking to an audience you can't see or here. It's where audiences skip over ads in favour of content they're actually interested in.
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The more you treat your social media like television, the stronger your brand story.
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There are many things you can outsource with media, but you can't outsource your specialized knowledge. You need to either make the time to create content, or you need to make the time to give quality creative direction. Our six-week Produce Like a Producer program teaches you to do both.
Produce Like a Producer
3,800
You can outsource many things in your social media, but you can't outsource your ideas. Learn how to structure your content like a daily TV show so you can create impactful content in less time.
Valid for 3 months
Six 1:1 sessions to create brand story and media strategy
Learn production skills to maximize output, minimize effort
Refine your vision so you can empower your brand voice
Create messaging that converts
Create a brand guide to help you scale your business
Working with an award-winning producer (11 seasons on The Marilyn Denis Show) you will co-create your brand story and its "bible".
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Every television show has a bible - a thorough document guiding the creative decisions of every crew member on the project. It's how TV shows manage to keep large crews of creative professionals focused on the same story.
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Use this technique to firmly establish your brand story. If you do your own content, this guide will help you streamline ideas to create better stories faster. If you hire outside firms to spread your message, this guide gives them the direction they need to create in your voice.
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Consistent messaging is key to building a strong brand. This extensive guide reflects your unique voice and client journey. Success is customized. If you've been using someone else's framework, use this program to write your own path and scale your own future.
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Mapping out your brand story and media strategy can help you identify where you're not reaching the right audience in the right way. Content that converts is content that considers the audience: where they're consuming and how this influences their behaviour. Save time and money by identifying redundancies, keeping your content efficient, effective, and everywhere it needs to be.
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Elizabeth
Tara is absolutely brilliant. It’s a combination of so many things. Everyone has a story. And every story is as important as the next one. And that’s what you do, you bring out the best in people and their story
Tracy
[Produce Like a Producer] truly changed how I view social media and my website and the level of importance that it now holds. With this information from the session I was able to outline [to my VA] what our goal is, the new audience, the business priorities, the values, the content, the guidelines for the content. It is an intense six-week program, and I highly recommend it.
Lucia
In the last couple of our sessions I went from being "stuck" in my head to having a one pager - who would have thought?! ... I find my one pager evolving not just for the audience I'm looking to connect with but also evolving in a sense of expanding or refining itself. I have a clearer sense of direction and I remind myself everyday that it's ok if every email I send doesn't get a response, eventually the ones that do will matter and who knows maybe turn into something grand