Nothing has deepened my understanding of media and storytelling quite like building my own personal brand.
I started off so simply with Instagram posts on how to fix your lighting for Zoom calls.
Now it's a full-on strategy with key messaging, multiple platforms, and SEO experts cold-emailing me everyday begging to re-write my content.
As I build my brand and grow my business, thought leadership (or content creation, or social media, however you want to talk about it) is a constant balance between self-expression and brand management.
Am I creating content to go viral? Or am I creating content because I have deep thoughts and I know this insight will help others.
Recently I chatted with marketing expert and brand strategist Annabelle King about this topic - best practices for brands and the mistakes we've made with our own brands! And most importantly, why it's good to make mistakes.
We're two Irish ladies who love to tell stories, so here is the full conversation in three parts. Enjoy and create!
Ready to give your brand a boost with better media exposure? Book your free discovery call and let's explore your options.
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