There are many benefits to media exposure, but what are you offering media in return?
Many businesses make the mistake of thinking their typical sales speak will be enough to get booked on TV. Even Apple needs to justify its newsworthiness every time it launches a new product.
The path to getting booked as a credible news source is easy - if you know how to position yourself and your content. I get into this with Andrea Cardillo (That Tracks Content) as we discuss how to pitch yourself as a news source.
And for information on McEwen Media's media training program, click the button below. Our approach covers the three key parts to getting the most out of media exposure:
establishing your expertise and elevating your specialized knowledge
pitching ideas
using this content to enhance your brand value
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