Numbers can be a source of inspiration or, if misused, they can become a burden that stifles your creative flow. The danger isn’t in the numbers themselves—they’re neutral. The real challenge is how we interpret and react to them.

Any social media expert will tell you: chasing virality isn’t the same as building long-term success. While a viral post can bring a spike in views, it’s often random—and those results don’t always translate into financial gains. In this conversation, Bianca Osbourne (chef, nutritionist, and health coach) shares her experience of going viral, and what social media strategy truly helped her build her business and brand.

Struggling to price your services in a way that reflects your true value? This conversation is for service providers, consultants, and small firms navigating the complex mindset behind premium pricing.

Sales isn’t just a skill—it’s a journey. And for many founders, entrepreneurs, and service providers, the hardest part is navigating the uncomfortable learning curve before finding a sales approach that feels natural.

For today's entrepreneur, a personal brand has never been more important, and at the same misunderstood. In this conversation media expert Tara McEwen (McEwen Media) and marketing expert Annabelle King (I Like Storytelling) discuss the key elements to building and executing a personal brand. Plus, the dynamic entrepreneurs share the mistakes they've made a long the way and how it helped strengthen their brands.

Confidence is often talked about as the key to being great on camera, but there’s something even more important — comfort. For years, Tara McEwen has coached clients to gain confidence on-camera in live TV settings and as a media consultant. But through her experience, she's learned that being truly comfortable on camera is what allows your authentic self to shine through. When you're comfortable, you're able to be more relatable, even through a screen. In this conversation with photographer Vijitha Bahadur, Tara explores how to control the inner dialogue that happens when you look into the lens and hit record, so you can show up authentically and confidently, no matter how you look.