Sales and marketing are often confused, but they’re not the same thing. Understanding the difference can accelerate your business growth. While both are essential, they serve different purposes. Marketing builds awareness and generates interest, but sales are about converting that interest into a purchase. If your sales are slowing, it might not be about your marketing strategy—it could be a sales issue. In this conversation with Kristin Hartigan (Square Key Digital), Tara McEwen explores how to identify whether your challenges lie in messaging or in your sales process, and how making the right strategic adjustments can make all the difference.

The traditional elevator pitch is due for an upgrade. In the past, you had the average length of an elevator ride (about 30 seconds) to make a lasting impression on a decision-maker. But in today's world of short attention spans and constant media bombardment, you now have only 8 seconds to capture your audience's attention before they lose interest. Details fade as quickly as attention spans, but the power of storytelling can break through the noise. In this conversation with Trish Tonaj (ShareYourStories.com), Tara McEwen explores how shifting your focus from a hard sales pitch to a compelling story about yourself can transform your sales approach and get you better results.

Learn from two former news hounds turned PR pros on how to use your expertise to become a go-to media expert and put your brand ahead of the news cycle.

Your voice is one of your most powerful tools when it comes to public speaking. Yet, many of us focus more on what we say than how we say it. In this conversation with voice actor Renee Bisson, we dive deep into the importance of inner talk and its impact on your performance and delivery. Learn how to harness the power of your voice by allowing for natural reflection and intonation to create a better listening experience.

Numbers can be a source of inspiration or, if misused, they can become a burden that stifles your creative flow. The danger isn’t in the numbers themselves—they’re neutral. The real challenge is how we interpret and react to them.

Any social media expert will tell you: chasing virality isn’t the same as building long-term success. While a viral post can bring a spike in views, it’s often random—and those results don’t always translate into financial gains. In this conversation, Bianca Osbourne (chef, nutritionist, and health coach) shares her experience of going viral, and what social media strategy truly helped her build her business and brand.

Struggling to price your services in a way that reflects your true value? This conversation is for service providers, consultants, and small firms navigating the complex mindset behind premium pricing.

Sales isn’t just a skill—it’s a journey. And for many founders, entrepreneurs, and service providers, the hardest part is navigating the uncomfortable learning curve before finding a sales approach that feels natural.

For today's entrepreneur, a personal brand has never been more important, and at the same misunderstood. In this conversation media expert Tara McEwen (McEwen Media) and marketing expert Annabelle King (I Like Storytelling) discuss the key elements to building and executing a personal brand. Plus, the dynamic entrepreneurs share the mistakes they've made a long the way and how it helped strengthen their brands.

Confidence is often talked about as the key to being great on camera, but there’s something even more important — comfort. For years, Tara McEwen has coached clients to gain confidence on-camera in live TV settings and as a media consultant. But through her experience, she's learned that being truly comfortable on camera is what allows your authentic self to shine through. When you're comfortable, you're able to be more relatable, even through a screen. In this conversation with photographer Vijitha Bahadur, Tara explores how to control the inner dialogue that happens when you look into the lens and hit record, so you can show up authentically and confidently, no matter how you look.