Raising the Elevator Pitch

The traditional elevator pitch is due for an upgrade.

In the past, you had the average length of an elevator ride (about 30 seconds) to make a lasting impression on a decision-maker. But in today's world of short attention spans, you now have only 8 seconds to capture your audience's attention before they lose interest.

Details fade as quickly as attention spans, but the power of storytelling can break through the noise. In this conversation with Trish Tonaj (ShareYourStories.com), Tara McEwen explores how shifting your focus from a hard sales pitch to a compelling story about yourself can transform your sales approach and get you better results.

Key Takeaways from This Video:

The Power of Storytelling: Learn how telling a story about yourself or your business can engage your audience and lead to a more productive sales conversation.

From Sales Pitch to Sales Conversation: Understand how a story-driven approach to sales creates connection, builds rapport, and drives results, compared to a traditional pushy pitch.

Shift in Sales Strategy: Recognize how the world of sales has evolved and why building relationships through stories is more effective than ever.

Sales Tips for Media & Marketing: Master the Art of Storytelling: Replace your elevator pitch with a short, engaging story that draws people in and creates an emotional connection.

Focus on Relatability: People remember stories, especially those they can relate to. Share anecdotes that connect to the pain points or desires of your audience.

Keep It Brief and Impactful: With attention spans at an all-time low, make your story concise and impactful, hitting the key points that drive interest and action.

Shift from Selling to Conversing: Instead of pushing for a sale, guide the conversation toward a natural next step in building a relationship with your audience.

Engage Early and Often: Don’t wait for the “perfect” moment to start the conversation. Begin with a captivating story whenever possible, even in the early stages of a relationship.

Tara and Trish dive into how storytelling isn’t just a marketing buzzword—it’s a fundamental tool for building meaningful connections with your audience and achieving sales success. Whether you're a business owner or a marketer, storytelling can transform the way you engage with potential clients.

To learn more about how we can help you create storytelling that sells, check out The McEwen Media Method: our guide to creating a media strategy audiences connect with