Sales is Not Marketing

Sales and marketing are often confused, but they’re not the same thing.

While both are essential, they serve different purposes. Marketing builds awareness and generates interest, but sales are about converting that interest into a purchase.

If your sales are slowing, it might not be about your marketing strategy—it could be a sales issue. In this conversation with Kristin Hartigan (Square Key Digital), Tara McEwen explores how to identify whether your challenges lie in messaging or in your sales process, and how making the right strategic adjustments can make all the difference.

Key Takeaways from This Video:

• Understanding the Difference Between Sales and Marketing: Learn why sales and marketing play distinct roles in growing your business, and how to leverage both effectively.

• Diagnosing Sales Issues: Understand how to pinpoint whether your sales slowdown is due to ineffective messaging, weak sales processes, or other factors.

• Strategic Adjustments for Growth: Learn how to make the right adjustments to your sales and marketing strategies to drive growth and overcome obstacles.

• The Importance of Clear Messaging in Sales: Discover how your messaging could be impacting your sales, and how refining your approach can lead to better results.

• Focus on Both Sales and Marketing: Ensure your marketing generates interest, but don't forget to develop a strong sales process that turns that interest into conversions.

• Diagnose Before You Adjust: If sales are slowing, don't just change your marketing tactics—first, diagnose whether the issue is with the sales process itself.

• Tailor Your Messaging to Your Audience: If your messaging isn’t resonating with your target audience, sales will be hard to close. Refine your approach based on what your audience truly values.

• Align Your Sales Process with Customer Expectations: Understand your customers’ needs and behaviors to create a sales process that aligns with their buying journey.

• Keep Evolving Your Strategy: Sales and marketing are never one-size-fits-all. Stay flexible and open to tweaking your strategies as you learn from your audience.

If you’d like to enhance your sales and marketing strategy with proactive media, you need The McEwen Media Method: our online guide to building a media strategy that sells.