The McEwen Media Method
Before you create anything to promote or market your business, begin here.
If you’re tired of ads that don’t sell.
If you’re frustrated by content that doesn’t connect.
If your marketing efforts feel outdated and stalled, it’s not you. It’s your process.
This method builds a media strategy around audience psychology, so you can be sure to share the right content in the right way at the right time, and sell more.
What you’ll get
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Video instructions and insight from a media veteran, sharing decades of experience connecting with national audiences
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Media pitch templates so you can easily maintain a proactive strategy and get ahead of the news cycle
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Performance trackers so you can monitor efforts and adjust tactics for continued growht
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Lifetime access to the course and materials, so you can stay updated media trends and best practices
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Learn winning strategies from case studies featuring best-in-class brands and McEwen Media clients
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Alumni members get exclusive access to monthly work sessions and Q&A’s to support implementation tactics
What’s inside
Module 1
Start from the end: your sales script.
A successful media strategy needs a clear direction and landing point. Use these sales exercises to create a firm foundation so we can expand your expertise.
Module 2
How do you know you’re reaching the right audience with the right message at the right time? In this module you will develop a keen sense of audience psychology and how to adapt your message to meet their needs. Plus, how to give your audience what they always need: information, context, and advice.
Module 3
Learn the basics of media relations and how to turn your ideas into newsworthy pitches.
Module 4
Building a successful brand is a marathon, not a sprint. In this final section, learn how to measure your media efforts like a producer. Build disciplined habits to strengthen your media strategy, saving you time and money.
Sign up now and start right away
Sign up now and start right away
If you're tired of ads that don't sell, content that fails to connect, and marketing that feels stalled, stop what you're doing and take this program. As an entrepreneur, your time and expertise are valuable. With this program, you'll build a media strategy that works for you.
✺ Frequently asked questions ✺
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The videos and exercises can be completed in a day. You’ll get the best results if you go through the course in one sitting, then revisit as you develop and implement your strategy.
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Congratulations! You’re a human.
Creativity cannot live in a vacuum, and that’s exactly what this program develops. Once you complete the program, you can sign up to receive updates on monthly Q&A sessions and other workshops to nurture your progress.
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It all depends on your willingness to do the work and keep trying until you understand how to create content with the audience needs first.
Some clients get it right away. Others need time for new ideas to sink in. Either way, we’re here to help until you do see the results you want.
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You don’t need massive TV exposure to build and maintain a successful media strategy for your brand. This process is designed to teach you how to connect with an audience, regardless of size and platform. Use it for public speaking, content creation, or leading a team on Zoom. It will still work.
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With this purchase, you get lifetime access to the materials, including any updates. Aspects of the media landscape may change, but the core principles of communicating with an audience remain the same. Go through this process every year, even if your business remains the same. Keep it focused, fresh, and on point.
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As soon as you make your purchase, you’ll get instant access to the course and all of its material: videos, templates, checklists, and bonus features.