Turn Your Expertise into Your Greatest Sales Asset
In One Afternoon
Stop chasing the algorithm and start harnessing your subject matter expertise.
Build the unbreakable trust that turns silent observers into high-ticket clients.
You are an authority, not a content creator
Your deep industry knowledge is your product. But if that knowledge stays locked in your head, your business is relegated to competing on price rather than authority.
While you’re busy delivering results for clients, louder but less-qualified competitors are winning the market’s trust. You don't need to post more; you need to leverage what you already know.
You don't have months to spend onboarding an agency that doesn't understand your niche. Our “Done-in-a-Day” process extracts your most valuable insights and refines them into a 12-month media roadmap. You provide the expertise; we provide the architecture to make it visible
The Authority Shift
Case Studies in Credibility
Meet Angela. When Angela came to work with us, she was already a published author who was quoted in newspaper articles on a semi-regular basis. And she wanted more.
Angela set her sight on being a regular contributor on TV, but she had never pitched her own expertise. She didn’t know if her ideas would be any good.
With our media mentorship, not only did she get booked on TV within months of pitching, she’s now a regular contributor on multiple news shows.
Her heightened visibility allowed her to quite her corporate job and launch a successful consulting company with a steady stream of clients.
Meet Laura. When Laura came to us, she was a talented and experienced communications expert on the brink of burnout. After decades in the industry, she seemed to keep attracting the same client work as when she first started. Her referral network kept business steady, but it was draining her.
With our media mentorship, we refined her new target client; one worthy of a highly skilled and experienced professional. We built confidence in her subject matter expertise, and showed how the right lessons attract right-fit clients.
Now Laura is confident in who she works with and under her terms. She uses thought leadership to prime her ideal clients so they’re prepared to meet her level.
The One-Afternoon Transformation
Discover Your Voice
Overcome creative blocks. We define exactly what you share, who you share it with, and why they should listen.
Detect Your Levers
Map your media to your sales goals. We find the specific messaging points where you are accidentally pitch-slapping and losing customers.
The Digital Handshake
Implement a system that replicates IRL networking. Your content works while you sleep.
Two Options to Tap Into Your Authority
Book a four-hour live session with McEwen Media for hands-on instruction of our signature media strategy program. Over the course of the VIP session, you will curate a subject-matter expertise worthy of media attention. We'll develop a full-year media strategy and production plan you can easily implement on your own or with a team.
Impact gives entrepreneurs and service providers a step-by-step plan to build authority through smart PR, earned media, and confident communication. It combines practical strategy with mindset support, helping you create media that genuinely moves people, and grows your influence.
Not sure which option is best? Take our quiz to identify your blocks
In a world of shallow 'viral' content, the most valuable voice in any industry is the one that provides real clarity.
We don't just help you get seen, we help you build trust and credibility
