Newsjacking 101 for Brands

Feeling frustrated by the noisy news cycle and how the media is missing the mark? If you have valuable insights and expertise on hot topics, it’s time to stop complaining and start contributing to the conversation!

In this video, Tara McEwen and Andrea Cardillo from That Tracks Content discuss how subject matter experts can pitch themselves to the media and make a real impact.

Whether you're a business owner, thought leader, or entrepreneur, learning how to share your perspective in the media can help you amplify your message and grow your influence.

Key topics covered in this video:

How to get your voice heard in a crowded news cycle

Tips for pitching yourself as an expert to the media

How subject matter experts can contribute to the conversation

To learn more about how to use proactive storytelling to get ahead of the media cycle, check out The McEwen Media Method: our guide to building a media strategy that sells.