Why Chasing Virality Isn't the Key to Building Your Brand

Any social media expert will tell you: chasing virality isn’t the same as building long-term success.

While a viral post can bring a spike in views, it’s often random—and those results don’t always translate into financial gains. In this conversation, Bianca Osbourne (chef, nutritionist, and health coach) shares her experience of going viral, and what social media strategy truly helped her build her business and brand.

Key Takeaways from This Video:

Why Virality Doesn’t Guarantee Success: Discover why a viral moment doesn’t always lead to sustainable business growth or financial rewards.

The Importance of Consistent Content: Learn how regular, strategic content creation can build a strong foundation for your brand and help you reach your ideal audience.

Building a Social Media Strategy that Works: Bianca shares the social media tactics that helped her grow her business and brand—not just chasing fleeting viral moments.

Sales Tips for Media & Marketing: Focus on Consistency, Not Just Virality: Build a content strategy that nurtures long-term engagement rather than relying on random viral spikes.

Leverage Your Audience: Focus on creating content that resonates with your audience's needs and values. The more you understand your followers, the better you can serve them.

Turn Engagement into Revenue: Use social media to foster relationships that can lead to business opportunities, product sales, or services.

Diversify Your Content: While viral content can happen, relying on one type of post can be limiting. Mix it up with valuable content, behind-the-scenes looks, and more to keep your audience engaged.

Create Value, Not Just Attention: Aim to provide real value to your audience through content that educates, entertains, or solves problems.

Bianca and Tara dive deep into what actually works when it comes to social media success, showing that virality is just a small piece of the puzzle. Whether you’re a business owner or creator, learn how to build a social media strategy that brings sustainable growth to your brand. Ready to learn how to turn social media into a powerful business tool? Watch now and start building a strategy that works for you!