My Word of the Year

At the end of 2024, I found myself at a crossroads: do I continue building a media consulting business, or do I get a job?

One word helped me discover a way where I can do both: Impact.

This was my word for 2025. As I navigated my way through a tumultuous economic year, I kept focusing on impact.

• How can my work have the most impact?

• Where can I create content so I can have the most impact?

• How can I position myself for long-term impact?