Building Creative Momentum

For my entire life, I’ve had two approaches to deadlines. The first, “last-minute Tara Lee”. Every university paper was handed in minutes before the final deadline. To this day, I will still leave holiday shopping to the last minute (mainly because I dislike shopping).

The second approach is to proceed with gusto as soon as inspiration strikes. This was my secret to success working in live television and my ability to act quickly on information. It also helped me in the early years of entrepreneurship when I was figuring out this whole consulting thing. And it’s why my holiday decorations have been up since mid-November (mainly because I like mood lighting on winter evenings).

For the past year, I've been retooling my business and my brand. Neither deadline approach would help me reach my goal. If I waited to the last minute, launching a corporate offer would be rushed and appear amateurish. At the same time, if I focused on that idea in all of my spare time I would burn out and give up.

I need to come up with a third way - slow and steady progress.

I knew I had a year to figure out a new business and marketing strategy. And I knew my creative brain could handle one hour a day working on this new idea.

So that’s exactly what I did.

Starting at the end of September, I committed to mapping out my process - one day at a time, one hour at a time.

I allowed myself to get curious with this process. I didn’t want to force it into an idea I could “sell”. This process would form the foundation for the future strategy of my business. I wanted to be clear on this first before I created any kind of offer.

Then one day it hit me - a step-by-step guide to building and executing a media strategy with impact.

Over the past four years, I’ve shared my insight into audience psychology: how to use it to pitch yourself to media, to build a brand, and to sell with confidence. As I reflected on numerous workshops, coaching programs, and Masterclasses, a complete strategic program started to emerge.

And now it’s here:

Impact - become the most valuable and visible voice in your industry.

Yes, this course blends best-in-class PR and media practices.

Yes, it includes checklists, trackers, and templates to simplify the whole process.

And the best part? It includes a better understanding of how your creative mind works, so you can use it to the best of its ability.

Many entrepreneurs become overwhelmed by the creative process because they haven’t been taught how to think this way. They haven’t been taught how to build a creative strategy. And they haven’t been taught how to make a system that works for you.

This is what Impact does. Click here to learn how it can work for you.