What’s holding you back?

PR and media support is a costly investment - whether you invest in a program to learn the ropes yourself, or you invest in a large agency with all the bells and whistles.

Which is why I’m always surprised when people back away or self-sabotage when the moment comes to engage with media.

In the years I’ve been working with reluctant and nervous spokespeople, there are three main blocks that get in the way of connecting with an audience.