I Took A Break From Social Media

And nothing bad happened.

Did you even know I was gone?

I always get a little eye-rolly when people share posts apologizing for being off social media. Or worse, using it as a platform to rant about how digital media is changing and how it’s a drain on society.

This is not that story.

I make no apologies for going quiet. Nor do I have issues with social media or the challenges with building a brand.

Because the truth is, the reason I took a break from creating content is because my business is evolving in the most surprising ways. And instead of fighting these changes, or forcing myself to maintain a system that no longer serves me, I simply stopped production until things felt right.

For those of you who don’t know, in spring of this year I started a full-time contract. I work in corporate communications for one of the Big 5 banks in Canada. I love the work - more than I expected. And I’m bringing A LOT of McEwen Media services to this position, and seeing incredible results.

For years I’ve tried to bring my special system of media mentorship to a major organization managing thousands of thought leaders. Now that I’m finally here, I have new clarity on who my ideal client is and the best way to serve.

But if this is my full-time job, what does this mean for McEwen Media?

The answer was not clear, because every possibility lead to a positive outcome:

I could go all-in on corporate and put McEwen Media on pause until retirement, when I would dust off the brand and do occassional work

I could finish out the contract and introduce a corporate offer in a year

I could find a way to do both

When I stopped regular content output, I thought my sales and referrals would dry up. I pictured a funnel slowly drying out. The opposite happened.

I secured new business with clients who had been on the fence for months and one day felt the urge to take action. Collaborators still reach out, all unprompted, because my brand is that strong.

It was like I had taken my foot off the gas and the car maintained speed and momentum thanks to years of quality brand work.

I now know I don’t have to give up anything or even double up on my efforts. I have a strong foundation and forward momentum to keep growing - and keep doing both.

Over the next few weeks I’ll share more of how I used my downtime, beliefs I’ve shifted, and how this whole pivot has shaped my best offer yet. And if you can’t wait to see what I’ve been up to, check out the ol’ website and find out for yourself: McEwen Media

Until next time (and it won’t be a long wait),