Why Summer is the Best Time for Small Business PR: A Strategic Guide

Many entrepreneurs make the mistake of dialing back their media strategy during the summer months. They assume that because the pace of business slows down, the media landscape goes quiet. They decide to hit "pause," thinking it's not worth the effort to pitch when the audience might be on vacation.

In reality, the summer lull is exactly why you should be pitching your expertise.

At McEwen Media, we’ve found that the summer months are often the most successful time to launch a new expert. Here is why you should double down on your PR efforts right now.

1. Less Competition, More Opportunity

Media outlets do not take the summer off. Journalists, producers, and editors still have quotas to fill and content gaps to bridge. Because many regular sources are away on vacation, their "rolodex" of experts shrinks.

If you are proactive and pitch your expertise during this window, you aren't just one of hundreds of voices fighting for attention—you are a timely, available solution. Your chances of getting featured by major outlets just skyrocketed.

2. Building Long-Term Media Relationships

Summer is the best season to practice good media etiquette. When you provide a journalist with a helpful source or timely commentary during a "slow news" week, you are solving a genuine problem for them.

Journalists remember the sources who helped them when they were in a pinch. By being reliable and professional now, you are planting the seeds for your media success in Q4, when the news cycle becomes much more crowded and competitive.

3. Refining Your "Media Muscle"

Giving a high-quality media interview is a skill—it’s a muscle that needs to be worked. If you haven’t done a radio segment, TV interview, or podcast guest spot in a while, use this time to work out the kinks.

Think of the summer as your "low-stakes" training ground. Wouldn’t you rather refine your soundbites and get comfortable on camera now, than risk a nervous performance when the stakes are higher later in the year?

Get Pitch-Ready with McEwen Media

Are you ready to stop guessing and start getting featured?

We believe so strongly in the power of a summer media strategy that we are offering our "How to Become a Go-To Media Expert" online course for free until August 1st. This course provides the exact system you need to become a go-to media expert, including pitch templates and communication guides.

Stop waiting for the media to find you. Build the authority you deserve today.