The Impact Media Strategy

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What You'll Learn

Our approach is based on decades working in traditional media, brand building, and corporate-level PR. By the end of the training, you will walk away with a media strategy designed to leverage your expertise to a broader audience, while still connecting this visibility to your business goals.

A woman with wavy brown hair typing on a silver MacBook at a wooden desk, with a gray backpack and coffee mugs nearby, in a bright room with large windows. 
Part 01

Establish Your Expertise

A strong media strategy needs a depth of information. Use McEwen Media’s signature coaching exercises to deepen your subject matter expertise, drawing on your experience, training, and insight.

A woman with a braided hairstyle videotaping a group of women in a casual indoor setting, with a large potted plant and bright windows in the background. 
Part 02

Connected Content

Today’s earned media opportunities need the newsworthiness of PR with the connected strategy of marketing. Use McEwen Media’s content planning tools to connect your editorial voice to your business pillars, so you can leverage the added attention your content attracts.

Panel discussion at the World Economic Forum Annual Meeting 2019 with multiple speakers seated in a circle, audience members on sides taking notes, and cameras recording the event. 
Part 03

Pitching Media

Strong thought leadership needs third-party endorsement to enhance trust and credibility. Learn the same pitching technique McEwen Media has used to secure hundreds of top-tier media opportunities for clients.

Where you’ve seen
our clients…

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BT logo with blue circle and orange border on yellow background
Logo for CTV Your Morning television program with colorful letters and a yellow arc.
Logo for The Morning Show with red and orange text inside a speech bubble outline on a light gray background.
Global News logo with black text and a red arrow symbol on a gray background.
Logo of CTV News Channel on a blue background.
CBC News Network logo with CBC icon and text in black and red on a gray background
A young woman smiling and holding her right hand near her face, with text overlay that reads 'ERIKA TAUGHT ME'.
Newstalk 1010 radio station logo with red background, black and white text.
Green background with white text displaying '680 News All News Radio'.
Logo for 'Morning Live' with a blue background, the word 'morning' in white lowercase letters, featuring an orange circle in place of the 'o', and the words 'live' in white lowercase letters below.
Logo for The Marilyn Denis Show on CTV, featuring colorful letters spelling 'MARILYN' and 'CTV' logo.

  • The producer emailed me unsolicited and asked if I would come in this morning to talk about a topic they selected. It was the first time a show pitched to ME rather than the other way around. I'm so happy! I've become their go-to Career Expert!

    — Angela, HR consultant and author

  • I’m thrilled with these sessions so far, it’s been illuminating and energizing working with you!

    — Laura, Communications Strategist

  • I learned a lot about myself and messaging through this journey which has helped me so much.

    — Tracy, Interior Designer

  • I wanted to thank you for your proactive and very supportive approach with me yesterday as you reached out to offer prep time for my TV interview. Time with you was so valuable, as I entered the session feeling confident and prepared.

    — Julie, Business Banker

Tara McEwen

Media Coach, Consultant

An award-winning TV producer, Tara McEwen has honed professional storytelling strategies for more than two decades. Her media work covers national platforms in news and lifestyle (The Marilyn Denis Show, CTV News Channel, CBC News Network).

Clients include best-selling authors, top coaches, speakers, and corporate spokespeople at one of Canada’s Top 5 banks.

Learn More About Trust and Credibility

Sign up here

Impact: Online program
$250.00
One time

Impact gives entrepreneurs and service providers a step-by-step plan to build authority through smart PR, earned media, and confident communication. It combines practical strategy with mindset support, helping you create media that genuinely moves people, and grows your influence.

✓ Begin building your strategy immediately
✓ Lifetime access so you can sustain success
✓ Video instructions for quick guided learning
✓ Media pitch templates, worksheets, trackers, and guides
✓ Alumni qualify for membership plan featuring Q&A sessions