The Media Strategy Diagnostic
Which Path to Authority is Yours?
Stop being the "best-kept secret." Find the specific block costing you clients and discover your custom path to industry visibility.
Take this assessment and record your answers. Then scroll down to see which solution is best for you.
Part 1: The Assessment
Choose the answer that most closely resonates with your current business state.
1. When you sit down to create content or a media pitch, what is your primary internal dialogue?
A) "I have ten different ideas, but I don’t know which one will actually move the needle."
B) "I need to make sure this post gets at least 50 likes so I look established."
C) "It’s almost ready, but I need to tweak this one sentence for the fifth time before it’s 'perfect' enough to share."
D) "Who am I to say this? People are going to realize I’m just figuring this out as I go."
2. How do you currently measure the 'success' of your media efforts?
A) I don't! I'm too inconsistent to have data to measure.
B) Follower growth, likes, and reach are my primary focus. Or at least they were before the algorithm changed.
C) I measure by how proud I am of the final aesthetic/polish of the work.
D) I mostly feel like I’m failing regardless of the numbers because I don't feel relevant.
3. What is your biggest "Media Friction" point right now?
A) Choice overload. I’m stuck looking at what everyone else is doing.
B) Burnout. I’m doing "all the things" but not seeing a direct line to sales.
C) The "Re-do" Loop. I have a graveyard of drafts that never see the light of day.
D) Fear of Visibility. I’m terrified of being "found out" or criticized in a public forum.
4. If you could have a "Media Magic Wand," what would you use it for?
A) To give me a repeatable system so I can make decisions in minutes, not days.
B) To show me exactly which levers to pull so my content leads to inquiries, not just views.
C) To give me the permission to ship "B+" work that actually converts.
D) To have an expert in my corner telling me exactly what to say and verifying that I belong in the room.
Part 2: Your Results & Recommendations
If you answered mostly A’s:
The Analysis Paralysis Archetype
You have the expertise, but you are drowning in tactical noise. You are "confidently uncertain". You know your stuff, but you don't know the best system for sharing it.
The Path Forward: You need a data-driven framework to help you make creative choices faster so you can stop borrowing tactics and start leading.
Recommendation: The Impact: Online Program. It provides the step-by-step decision-making system you need to clear the fog and build a production schedule that works.
If you answered mostly B’s:
The Vanity Trap Archetype You are a high-activity entrepreneur who is measuring the wrong things. You’ve built a community, but you haven't primed a market. You feel discouraged because your effort isn't showing up in your bank account, leading to "algorithm chasing."
The Path Forward: You need to identify your profit levers and learn to evaluate your results on a monthly basis..
Recommendation:The Impact: Online Program. Focus specifically on the Performance Trackers and the "Priming the Market" modules to turn your visibility into a sales engine.
If you answered mostly C’s:
The Perfectionist Paradox Archetype You believe that "perfect" copy is the key to conversion, but this belief is actually your biggest bottleneck. By getting stuck in endless revisions, you are missing out on the "iteration data" that only comes from being in the market.
The Path Forward: You need tools to help you identify when a project is "done" and how to improve it after it’s live.
Recommendation: The Impact: Online Program + Media Mentor Program (for program alumni only). The program gives you the tools to finish any project with confidence. Graduates have exclusive access to join our Media Mentor program, which provides a live monthly Q&A session to help you iterate and improve your live assets without the "Re-do" loop.
If you answered mostly D’s:
The Imposter Syndrome Archetype You are the "Invisible Expert." You have deep knowledge, but your internal critic is keeping you small. You fear being "found out" and doubt your relevance in a crowded market.
The Path Forward: You don't just need a strategy; you need a partner to help you dismantle the mental blocks that are limiting your media presence.
Recommendation: The Impact: VIP 1:1 Session + Media Mentor Program. You need real-time coaching to clear mental blocks as they arise, ensuring your media strategy is built on a foundation of genuine confidence. In a single afternoon, we’ll work on your strategy together and tailor ongoing support as you implement your plan.
Need More?
Whether you need a deeper dive into your blocks or you have questions about what to expect from our VIP session, fill out the form and book a 15-minute Clarity Call. Together we’ll find the right solution for you.