top of page
McEwen Media Courses

Full-Circle Media Strategy

Do you feel stuck creating content just to feed the almighty algorithm? 

Or worse, you feel you have something beautiful to share but fear is holding you back?

Or maybe you're weighed down by a million ideas and no time to actually make something people can connect with?

You're not alone. For businesses, a strong digital presence is more important than ever. And yet the ability to occupy this space with confidence is more challenging than ever.

Until now.

Using my signature Full-Circle Media Strategy, you will develop the self-image and the production skills to take your brand to new heights. 

Scroll down for more information.

Various client appearances on TV
What is it?

A six-month group coaching program where you expand and establish your expertise on every media platform. Develop the confidence to show up as a subject matter expert in every scenario. It’s not just about the events you create for yourself; it’s about the confidence to say yes to opportunities you never expected.

 

Who is it for?

Business owners, solopreneurs, and thought leaders who want to claim a bigger spotlight. Individuals who have a great deal of specialized knowledge to share with others, but fear, doubt, and imposter syndrome get in the way.

 

Who is the coach?

Tara McEwen is an award-winning producer (The Marilyn Denis Show) and Founder of McEwen Media. Tara blends her years of producing experience with her coaching training and what she’s learned in building her own brand, McEwen Media.

 

Using her signature Full-Circle Media Strategy, Tara shows other business owners and thought leaders how to establish their expertise on social media first. From there she guides them how to pursue larger media opportunities (TV, print, podcasts, speaking engagements). She also shows how to leverage these opportunities by turning them into social media content for more efficient content creation.

 

At the core is using this process to explore your personal brand: who are you? What do you want to be known for? How do you want people to feel in your presence? As you expand your visibility, you’ll also meet your “edges”: the fears and limiting beliefs keeping you from taking up more space. Through coaching sessions, we explore these boundaries and together learn how to overcome them.

 

What outcomes can you expect?

You can’t outperform your self-image. This is a basic principle in positive psychology and plays a huge role in establishing your brand through media. The more confidence you have in your expertise, the more opportunities you will attract and show up for.

 

  • You can expect a stronger social media presence, creating content that connects a community and builds a strong brand.

 

  • You can expect stronger thought leadership that more confidently connects to the news of the day, attracting media attention.

 

  • You can expect to say yes to invitations to speak on new subjects.  

 

  • You can expect to handle rejection better, and learn how to turn a no into a new opportunity.

 

  • You can expect to inspire others and feel more comfortable with attention.

 

What’s involved?

Each month follows a four-week story circuit starting with brainstorming ideas, packaging them into projects and pitches, getting comfortable with speaking, and learning from media personalities on how they manage nerves, fear, and doubt.

 

Sessions happen live every Monday at noon ET over Zoom (except for statutory holidays).

 

Active participants have access to our online courses:

  • How to Become a Go-To Media Expert

  • Social Media for Solopreneurs

 

Plus a library of resources on how to pitch yourself to various media platforms and how to efficiently create content to suit your brand.

Membership Options

Brainstorming Sessions + Foundations Course

Valid for 6 months

Includes:

  • Access to the full five-module course for six months.

    • Hone in on your expertise

    • Write a media-worthy pitch

    • Find the right contacts

    • Prepare for an interview

    • Give a memorable interview

  • Monthly group sessions guided by award-winning producers

  • Membership to Media Mentor online forum

  • Exclusive social media network where you can get support

  • Celebrate with other Media Mentor clients

Monthly option: $650/month for 6 months

Pay-in-full option: $3,330

bottom of page