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Go Beyond Television

We like to think digital marketing should be easy. After all, the tools are in the palm of your hand. But building an audience and creating quality content consistently requires planning and the support from a team.

Here, you can work directly with the team of creatives at McEwen Media to support your social media content creation and strategy.

We all get better when we work together!

Image by Leonardo Yip

Social Media Markteplace

White Flowers

General Social Media Strategy Sessions

  • Choosing social media marketing goals that align with your brand/business objectives 

  • Creating audience personas

  • Conducting a competitive analysis

  • Creating a social media audit 

  • How to track meaningful metrics

  • Finding inspiration 

  • Creating a social media content calendar 

  • Creating a social media listening plan

  • Setting posting schedule

  • Creating content

Marble

Social Media Community Management Strategy Sessions

  • Understanding social media and digital accountability and responsibility 

  • Creating valuable content

  • Creating a distinct brand personality 

  • Understanding social media customer service

  • Engaging community members

  • Strategy for developing a social media community 

Pleated Fabric

EDI Social Media Strategy Sessions 

  • Create a culture of learning 

  • Investing in your social media community growth 

  • Level up your compassion and empathy in terms of social media and content creation

  • Learn how to take a proactive approach to EDI in terms of social media and digital content creation

  • Learn about true authentic representation of BIPOC 

  • Understanding privilege on social media 

  • Creating content with diversity and representation 

  • Tapping into current events surrounding EDI

  • Building Brand EDI knowledge 

  • Fostering a social media culture of inclusion

White Flowers

Digital and Website Services

  • Blog Posts 

  • Editing articles 

  • Bios & About/Our Story Pages 

  • Newsletters (Weekly & Monthly)

  • Blog Ghostwriting 

Specific Social Media Sessions

Image by Leonardo Yip

Custom Hashtag and SEO Strategy

  • Optimize Your Instagram & TikTok Profile for Search 

  • Writing Descriptive Captions 

  • Creating Content Pillars 

  • Understanding Community Hashtags

  • Understanding Branded Hashtags

  • Understanding Campaign Hashtags

  • Understanding Hashtag Strategy

  • How to Find the Best Instagram Hashtags for Your Account

Image by JOHN TOWNER

Social Media: Personal to Professional

What's the difference between running your personal social media accounts and running a professional/brand social media account?​

  • Hashtags

  • Researching Hashtags

  • Humour

  • Crisis Management

  • Copyright & Permissions

  • Comments

  • Strategy &Research

  • Engagement

  • Social Media Wellness

Image by Breno Machado

Custom Social Media Strategy

  • Comprehensive Audit of Current Accounts

  • In-Depth Social Media Strategy

  • Hashtag Research + Strategy

  • Community Management Strategy 

  • Defined Social Media Goals

  • Best Practices

  • Engagement Methods

  • Social Media Platforms to Pick From: Instagram, LinkedIn, TikTok, Facebook, & Twitter

Pleated Fabric

Content Creation

Clay Texture

Filming and Editing

  • Tagging along to significant events

  • Day-in-the-life, Interviews in the moment

  • Capturing vignettes to support your brand

  • Ideal for speaking/coaching events

  • Service includes:

    • Creative kick-off call to discuss story

    • Client is responsible for setting up location and event

    • Full-day available for shooting

    • 1 to 2 days of editing, depending on length

    • Get fully edited piece formatted for YouTube (1920 X1080) and then reformatted for multiple platforms

    • 1 to 2 days of client revisions (anything beyond two revisions is subject to additional charges)

    • Travel is extra

Abstract Texture

Graphic Creation

  • One month’s worth of graphics (posts and stories) around the theme of your choice

    • Eight posts in total (two a week for four weeks)

    • Includes: pull quotes, promotional material, campaigns (thought leadership and pamphlet material)

  • Sourcing quotes: from your content as well as in your beat

  • Formatting in your style (if you have a good sound byte)

  • Campaign material: IG lives, workshops, recurring features

    • Working with your graphics package, we will deliver multiple assets you can use to post more frequently on your social media

    • Synopsis, date, time, details

Pink Material

Editing Only

  • Client provides footage and instructions (including inspirations for look and style)

  • Service includes:

    • Creative kick-off call to discuss style

    • 1 to 2 days of editing, depending on length

    • Get fully edited piece formatted for YouTube (1920 X1080) and then reformatted for multiple platforms

    • 1 to 2 days of client revisions (anything beyond two revisions is subject to additional charges)

Image by Pawel Czerwinski

Photo and Graphics Packaging

  • Client provides photos and info, we take care of the rest

    • Touchups and colour-correcting

    • Adding graphics 

    • Writing captions

    • Sending for client approval

    • If client has a Meta Business Account you should be able to add us and we can upload the content for them

Image by Jeremy Bishop

Photography

White Cotton Fabric

Mini Portrait Session

  • 10-minute Strategy Session to confirm vision and location (studio rental fee not included)

  • 30-minute session

  • Up to 3 'series' within the shoot  

  • Gallery of images to choose from  

  • The package includes 4 digital files with the option to upgrade

  • All images in both high-resolution and web-friendly format ready for your social media

  • *$50 travel fee for areas beyond 50km from Newmarket, Ontario

Marble Texture

Personal Branding Session

  • 30-minute Strategy Session

  • Discuss Brand Centered vision & location (studio rental fee not included)

  • 1.5 Hour Photo Shoot

  • Coaching around how to look and feel your best in front of the camera

  • Gallery of 75+ fully edited images (just imagine – and an image for every week of the year!)

  • All images in both high-resolution and web-friendly format ready for your social media

  • *$50 travel fee for areas beyond 50km from Newmarket, Ontario

Marble

Portrait Session

  • 15-minute Strategy Session, including discussing vision and on-location (studio rental fee not included)  

  • 45-minute session

  • Up to 4 'series' within the shoot

  • Gallery of images to choose from

  • The package includes 10 digital files with the option to upgrade

  • All images in both high-resolution and web-friendly format ready for your social media

  • The photographer will share the contract when the session is booked

  • *$50 travel fee for areas beyond 50km from Newmarket, Ontario

Image by Leonardo Yip
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