A funny thing happens when you regularly engage with your thought leadership and take it beyond your own social media: your self-image expands.
Sometimes this leads to a misalignment with your branding and your message. Suddenly, what worked for your marketing doesn’t feel right for your editorial message.
This was the case with my client Mallory McGrath. In this conversation, we explore the journey we took in establishing her expert title. She recently tweaked it, and by simply changing one word, opened up the possibilities of what she can share and how people can view her expertise.
There’s a mistake a lot of people make when building their brand. They commit to messaging and don’t allow themselves to veer from it. They’re afraid if they expand into new subject matter, they’ll water down the brand or confuse their audience.
And they’re right to be afraid! Building an audience does require consistency. You’re building a habit. This is something I learned working in television for nearly 20 years.
I also learned these habits need to evolve in order to stay relevant. And in the case of thought leadership, you need to allow yourself to explore new subject matter that excites you. Follow your passion and allow your brand to expand and evolve.
This is exactly what I’ve experienced building my own brand. I started out as the TV girl. My three-second pitch is “I get you on TV” and for years I only focused on pitching TV.
As I developed my digital brand, I gained new insight into social media and had my own opinions on content creation. Gradually, the advice I shared offline I started to share online. Now, I consider myself a media expert, no longer limited to TV.
My audience is not only not confused by this, but they’re growing and keen to learn what I have to say about approaching social media as a producer.
As you listen to this conversation with Mallory, I want you to think about your own branding. Where are you creating limits for yourself? And what other passions might you want to explore instead?
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