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Social Media and the Solopreneur

As a business owner, there are many social media metrics I have to follow in order to know I'm on the right track. But there's one number that means the most to me: 1 hour.

That's the average time I spend each day on my social media. And if you've been following me for a while, you know there's A LOT of content on my feeds. And I manage this output in roughly one hour a day?

Yes. And let me tell you, this is a huge victory for me.

There was a time when social media took up way more space in my calendar. And the creative output was a fraction of what it is today.

So what changed?

I got smart, strategic, and I gathered a dream team of creatives who make it all manageable.

Over the next month, I'll be sharing more of my social media journey as a solopreneur. How I went from feeling overwhelmed to being in control of my own media.

The first and most important step was in deciding what I want from my social media. At the time I was reading all kinds of strategies on how to go "viral" and build a client funnel. When all I wanted to know whether to focus on Instagram or LinkedIn.

I decided I wanted to build a community. I didn't need thousands of followers to be successful. I still work 1:1 with some clients. I did need a handful of followers who are interested in what I have to say. Who follow me for inspiration and to learn new things.

It's why I value engagement over follower count. For almost a year now, my engagement rate is in the double-digits. Some months it's as high as 20%.

I don't spend time researching trends. I don't force myself to create based on top topics. Instead, I get in flow. I share advice I'm giving clients on a daily basis. In fact, I have a rule that if I share the same piece of advice twice, it's fodder for thought leadership. And it connects every time.

There is a lot of information on how to use social media like an influencer. A lot of this information is great and can be helpful. It's important to note, being an influencer is a full-time job. If you're putting pressure on yourself to create like a pro AND build a business at the same time, I want you to give yourself a break. It's not the strategy for you.

This month I'm sharing more of how I've created a social media strategy that works for me as a solopreneur. I started with a little help, now I have a lot. And something will resonate with you.

It all comes together in our week-long workshop where you'll hear more of my personal social media strategy and meet the amazing women who helped me get here. Tickets are available here


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