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The Power of Working With
a Pro

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If there's one thing I know how to do, it's connect with an audience.

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Throughout my media career, I have crafted newsworthy stories and information in national newsrooms. I have also created emotional, brand-building content to delight and inform a loyal audience.

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As an independent consultant, I have refined these skills to help brands understand audience psychology and create media messaging that connects. There are three key areas I can help your brand execute its brand story.

Editorial Value

Emotional connection is the difference between a successful brand and a legacy brand - think Coca-Cola, Disney, Apple. If you get someone to connect with your brand on a deeper level, you will have sustainable business you can grow and rely on. Perhaps the easiest way to create this is to help. Every business has specialized knowledge that can help another person. If you can solve a simple problem for them, they will love you forever. This is a core area I establish with brands: tap into your expertise and share this transformative information to an audience. Improve media relations to expand your coverage and reach.

Storytelling for Leaders (aka Crisis Communication)

Every business and brand pivots at some point. How you communicate this change with your stakeholders, shareholders, and the general public can either add fuel to the fire or future-proof your brand. An effective communications and media strategy during crisis periods has an eye on the future. We consult with brands to strike the right message and tone depending on your core audience. A surgical, strategic approach has a better chance of surviving than ol' fashioned spin doctoring. The media landscape is too vast to control a story with a simple spin. This modern approach will have you pivoting with ease.

Brand Integration

Audiences typically avoid advertising and sales pitches - even with sponsored content and influencer marketing. The right balance of editorial and integrated content can give you a greater return on your sponsored media. For 11 years, I produced and oversaw brand integrations on Canada's top-rated lifestyle show. I consult with brands to strike the right editorial message for their offers and products so the right messaging lands with the right audience.

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If any of these issues relate to you, book a Clarity Call and we can get a clearer picture on how to proceed and amplify your media.

Elizabeth

 Tara is absolutely brilliant. It’s a combination of so many things. Everyone has a story. And every story is as important as the next one. And that’s what you do, you bring out the best in people and their story

Tracy

[Produce Like a Producer] truly changed how I view social media and my website and the level of importance that it now holds. With this information from the session I was able to outline [to my VA] what our goal is, the new audience, the business priorities, the values, the content, the guidelines for the content. It is an intense six-week program, and I highly recommend it.

Lucia

 In the last couple of our sessions I went from being "stuck" in my head to having a one pager - who would have thought?! ... I find my one pager evolving not just for the audience I'm looking to connect with but also evolving in a sense of expanding or refining itself.  I have a clearer sense of direction and I remind myself everyday that it's ok if every email I send doesn't get a response, eventually the ones that do will matter and who knows  maybe turn into something grand
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