Thu, Jul 25
|Zoom
Christmas in July
The holidays in December are the most wonderful time of the year. They're also the busiest time for media and the hardest to stand out. Get your media strategy off on the right foot by exploring powerful storytelling you can leverage for media exposure this December.
Time & Location
Jul 25, 2024, 2:00 p.m. – 4:00 p.m.
Zoom
Guests
About the event
It's the most wonderful time of the year - and also the most crowded time for media exposure. If you struggled to get your message heard in the hustle and bustle of the season, you're not alone. So why wait until the cold weather kicks in to find inspiration for pitches?
Join me for a special work session "Christmas in July". We will spend the first hour brainstorming holiday story pitches. The best way to stand out from the crowd is to have a meaningful, thought-provoking, and original idea. Using the power of a Media Mastermind, we will expand typical holiday themes and explore new terrain.
From there, you'll learn from award-winning producer Tara McEwen on how to map out a work-back schedule so you'll hit your December media targets with ease. It's the exact same production approach she used for years planning the iconic "10 Days of Giveaways" on The Marilyn Denis Show for 11 seasons. You'll be put into smaller breakout sessions to start mapping out your holiday work-back schedule.