Our Approach to Social Media
Are you playing the algorithm? Or is the algorithm playing you?
So many of us enter the world of social media thinking we have it all figured out.
But what good is your strategy if your content doesn't express what you want to express?
If you feel like you're wasting time, energy, and money on content that goes nowhere, you have a story problem, not a strategy problem.
Every platform takes you to an audience. What you do when you reach that audience is where many brands drop the ball.
Stop creating to play to a platform. Instead, start creating like a producer, focused on pre-production, production, and post-production systems.
Produce Like a Producer
The three key phases of high-level storytelling
Pre-Production
We support clients in figuring out your current brand story. Who are you? What do you want to express? And who are you trying to reach? This new idea wants to be expressed by you. The deeper you understand what this is and who you are as the storyteller, the broader your reach.
Post-Production
Production
Every platform will get you in front of an audience. Once you connect with an audience, you need to serve them. We work with clients to create a social media system that plays to your strengths. Plus we show how to improve the production value of your chosen medium: from writing to videos, and more.
This is where the system meets the strategy. Once you are connected to your brand story and start building the tools to tell it to the best of your ability, we guide you on how to leverage this media. A community and audience is a captive marketplace. We help you build a network to get the most value from the audience you're building - no matter the size.
Our Services
Elizabeth
Tara is absolutely brilliant. It’s a combination of so many things. Everyone has a story. And every story is as important as the next one. And that’s what you do, you bring out the best in people and their story
Valerie
There’s value in feeling comfortable and the fact that you can do it. There’s things, like with any job, there are tips and tricks and things to do that can still be natural. And they don’t feel like they’re tips and tricks. It’s like bringing something from inside you out.
Lucia
In the last couple of our sessions I went from being "stuck" in my head to having a one pager - who would have thought?! ... I find my one pager evolving not just for the audience I'm looking to connect with but also evolving in a sense of expanding or refining itself. I have a clearer sense of direction and I remind myself everyday that it's ok if every email I send doesn't get a response, eventually the ones that do will matter and who knows maybe turn into something grand
Let's Get Social
