top of page

Our Approach to Social Media

If social media is the new television, you need a television-level production schedule to create the right content.

Good TV doesn't let metrics dictate creative decisions. It doesn't follow trends, or shape-shift to play to an algorithm.

Good TV focuses on the story: what will have the most impact and what is the best way to tell this story?

This is how we approach our own social media and support other thought leaders to create this way.

We focus on creating a system that sparks your creativity on a regular basis, and organize a workflow you can manage on your own or assign to a team. The system allows you to focus on what matters most: sharing the specialized knowledge that will build your brand and impact a broader audience.

Pink Marble

What does the day look like?

Morning (approx four hours):
Before the session begins you'll be asked to submit a questionnaire outlining your brand story and core message.

We'll start there with the understanding of what you wish to communicate.

We'll then map out your "network" - what platforms you use, what media you have in place, all of the ways you connect with your audience.

We'll map out a three-month production plan including key themes, calls-to-action, what media we have existing and what we need to create.


Lunch and body break (approx two hours):
With the plan in place, we'll break for lunch and prepare for the spa treatment of your choice.

You've worked your creative muscles all morning. Reward yourself with a break and settle your mind so it is prepped for part 2: the action phase.

While we're enjoying lunch and the spa, McEwen Media's support team will put together the production schedule we've spent the morning mapping out.

Afternoon (approx two hours):
With the production schedule mapped out, we solidify the workflow and adjust the timeline so it is realistic and fits with your schedule.

The McEwen Media team will also supply you with any instructional PDF's on streamlining content creation.
 

Availability based on spa treatments and booking.

Price: $2,500 +Tax

Not interested in the spa? No problem. You can book the half-day planning session and receive any supplemental support and guides after the session wraps. 

Four-hour session:
Before the session begins you'll be asked to submit a questionnaire outlining your brand story and core message.

We'll start there with the understanding of what you wish to communicate.

We'll then map out your "network" - what platforms you use, what media you have in place, all of the ways you connect with your audience.

We'll map out a three-month production plan including key themes, calls-to-action, what media we have existing and what we need to create.

Following this session, McEwen Media will send you any supplementary resources we have to help you create better, faster content.

 

Available virtually

Price: $1,600 +Tax

Feel more comfortable in a group? Join our quarterly group sessions and work on your content plan while networking with others!

Elizabeth

 Tara is absolutely brilliant. It’s a combination of so many things. Everyone has a story. And every story is as important as the next one. And that’s what you do, you bring out the best in people and their story

Valerie

There’s value in feeling comfortable and the fact that you can do it. There’s things, like with any job, there are tips and tricks and things to do that can still be natural. And they don’t feel like they’re tips and tricks. It’s like bringing something from inside you out.

Lucia

 In the last couple of our sessions I went from being "stuck" in my head to having a one pager - who would have thought?! ... I find my one pager evolving not just for the audience I'm looking to connect with but also evolving in a sense of expanding or refining itself.  I have a clearer sense of direction and I remind myself everyday that it's ok if every email I send doesn't get a response, eventually the ones that do will matter and who knows  maybe turn into something grand

Let's Get Social

  • Facebook
  • LinkedIn
  • Instagram
Founder and CEO Tara McEwen
bottom of page