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McEwen Media courses

Full-Circle Media Strategy: Coaching Sessions

Sep 2, 2024 - Dec 2, 2024

  • 92Days


Here's a little known secret about getting on TV: it begins and ends with your social media. Our signature media strategy begins by developing and establishing your expertise on your own social media platform. This is not to be confused with sales and marketing; it's about sharing what you know and claim to be an expert on. The stronger this content is, the more it will attract high-profile media opportunities. In the next three months, you will receive video instruction explaining every step of our approach to building an editorial brand, leveraging it with bigger media appearances (like getting on TV) and then repurposing this content on your platforms for even more thought leadership. By the end of this course, you will have a deeper understanding of your expertise and where it can take you. You will create a social media system you can manage on your own or with a team. You will spend more time nurturing your thought leadership and less time churning out content. All the while building a strong brand you can literally bank on. Throughout this journey, you'll receive bi-weekly coaching lead by Tara McEwen, award-winning producer and Founder of McEwen Media. She developed the Full-Circle Strategy and uses it to grow her own brand. Use this time to work through any challenges, frustrations, or questions you have about the process. By month 2 you'll find yourself pitching media, with Tara's guidance and insight. The full agenda balances video tutorials you can learn at your own pace with live coaching to put those lessons into practice. Week 1: social media branding basics (video) Week 2: live group coaching Week 3: managing ideas and creating a social media system that scales (video) Week 4: live group coaching Week 5: pitching media (video) Week 6: live group coaching Week 7: media mindset (video) Week 8: live group coaching Week 9: interview prep (video) Week 10: live group coaching Week 11: live group coaching Week 12: graduation!

You can also join this program via the mobile app. Go to the app



Single Payment
Full-Circle Media Coaching Program


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