Full-Circle Media Strategy: Coaching Sessions

Here's a little known secret about getting on TV: it begins and ends with your social media. Our signature media strategy begins by developing and establishing your expertise on your own social media platform. It's about sharing what you know and claim to be an expert on. The stronger this content is, the more it will attract high-profile media opportunities. In the next three months, you will receive video instruction explaining every step of our approach to building an editorial brand, leveraging it with bigger media appearances (like getting on TV) and then repurposing this content on your platforms for even more thought leadership. Throughout this journey, you'll receive bi-weekly coaching lead by Tara McEwen, award-winning producer and Founder of McEwen Media. Live coaching is held at noon ET. Leading up to the program you'll receive a link to pick which day of the week you can commit to for live coaching. Use this time to work through any challenges, frustrations, or questions you have about the process. By month 2 you'll find yourself pitching media, with Tara's guidance and insight. The full agenda balances video tutorials you can learn at your own pace with live coaching to put those lessons into practice. Week 1: social media branding basics (video) Week 2: live group coaching Week 3: managing ideas and creating a social media system that scales (video) Week 4: live group coaching Week 5: pitching media (video) Week 6: live group coaching Week 7: media mindset (video) Week 8: live group coaching Week 9: interview prep (video) Week 10: live group coaching Week 11: live group coaching Week 12: graduation!