Produce Like A Producer

If you're following the same media strategy and want different results, you don't have a strategy problem, you have a creator problem. Every strategy works. Every platform will get you in front of an audience. But if you're not seeing the follower count, engagement, or sales you desire, you need to start producing like a producer. Building a successful brand is about more than posting daily or serving a content planner. It's about understanding your message, connecting with an audience, and giving them a reason to come back for more. It's a system television shows have perfected for decades. And it's what will happen to your content when you learn to produce like a producer. In this program, you will be guided on the key steps to creating your messaging on a pre-production level, production, and post-production. In pre-production we explore your brand story. Not just what you do, but what you value. Your "why". And most importantly, your expertise. What do you want to be known for? In production we look at creator tools. Your chosen platform is only as good as the content you create on it on a regular basis. TikTok will not work for you if you don't like videos. In this section you'll gain access to our library of resources and creator tools to learn how to make better content more efficiently. In post-production, we explore what to do with your loyal audience once you build it. You'll learn how to direct this attention to where you want it most: your bottom line. We'll also explore how to accurately measure your metrics. What does follower count mean to you and your business goals? By the end of the program, you will create your own social media style guide. Use this to continue to build your content with ease, or use it to direct a social media team. The quality of their work depends on the clarity of your direction. They will do better work with this style guide.